Semi Rigid Card
June 1st, 2009 | 
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Semi Rigid Card
Casual Shoes Industrial Clusters In Emerging
"China's first casual shoe Summit Forum" Shishi clothing city in Fujian held. Meeting was chaired by Fujian Fusheng "Wood Linsen" shoes and apparel firm-specific contractors, and invited the director of China Leather Association, Xu, Yang Chengjie China Leather Research Institute, Chinese Academy of Quality Supervision, Inspection leather director of the Center Yanhuai Road, China Leather Association, the Deputy Secretary-General Li , Wenzhou University, College of Art and Art and Design Professor Li canals, as well as casual footwear chain related industries such as business representatives on the construction of industrial clusters casual shoes launched a lively discussion.
Fujian Shishi is a well-known to the apparel industry-based industry clusters, the same time, known as the "recreation capital." Based on this unique geographical conditions, in August 1999 Mr. Lin Rongzhou Shishi in Fujian Province set up a "wooden Linsen" leisure shoes, brand casual shoes in China's business market painted a red-letter stroke. After eight years of efforts, its fixed assets have been more than 5 million, "Wood Linsen," the brand value has reached 2.168 billion yuan, June 2, 2006 was awarded "China Famous Trademark", and has become the nation's largest leisure production base of shoes, casual shoes sales among the nation's first column. In order to achieve lions to build industry clusters in casual shoes good planning, they purposely held this Forum casual shoes, using the industry's strength and wisdom of all parties, to casual footwear industry, the development of new impetus.
China Leather Association Xu:
Xu from the China Leather Association carried out a simple and broad macro-analysis: first, in China's shoe industry is a traditional industry, shoes export volume in 2005 reached only 32.7 billion U.S. dollars, but also an anti-industry, 2005 The profits and taxes by 202 billion yuan every year to absorb the employment of more than 50 million people, that is currently in China's shoe industry is still an evergreen industry.
Second, the shoes are very optimistic about the prospects for the industry: it's consumption, the market changes fast, casual shoes, the development momentum strong, market sentiment alive. Of course, there are risks: the excess capacity, the EU relations, rigid, and policy adjustments, which are unfavorable factors. Therefore, we must optimize the structure of shoes in order to better adapt to the competition. 1, to enhance their competitive philosophy, from low-price competition, a higher level of competition. Comparing the current market order, chaos, and consumers demand is not stable, so the opportunity was there to develop a loyal group of consumers is necessary to enhance the sense of competition. 2, focus on technology research and development, from the manufacturing sector towards the creation of the industry.
Production quality than the original cost of production to change into a more than technical, artistic content, than the art of hand, and product differentiation, personalization, characterization and comfort and so on. Can not be alone than the speed of development, so can only result in a product surplus. 3, increase the strength of record cards, will compete for the competition to quality from quantity competition. For example within the industry, "leather symbol" Peigua participate in the "shoe king" opinion, as well as regional brands, Chinese brand names, well-known trademarks, international brands, ranks, are specific ways to enhance business.
China Leather Research Institute Yang Chengjie:
China Leather Research Institute Yang Chengjie from understanding the brand, brand point of view given support: the brand is characterized by: one to fit a particular consumer groups must be targeted specifically. Second, to design fashion, to meet the development of the times. Three have advanced technology as a support. 4 rely on to do quality assurance and win loyal consumers. 5 we need a sound pre-sale, sale, after-sales service. Because all of the competition, the final destination point is the brand competition.
Wenzhou University Professor, College of Art and Design Art and Lee Canal:
Wenzhou University Professor, College of Art and Design Art and Lee will be relaxing canal origin and characteristics are introduced:
Sue is composed of people and trees, man labors tired and in need of sitting on the bench. Leisure was formed by the doors and wood, that is, sitting on the bench behind closed doors. This is what people want to lead a better life in freedom, it is the combination of fashion and art, is the highest state of life.
The whole recreation and leisure is divided into semi-casual, sport, gentlemen, beach, fashion, health care, increased different categories, with each person's character and love are inseparable, so casual shoes products should be adapted to different The crowd, to give a different position.
Of course, the development of leisure can be divided into different stages: There are random, decoration, fashion, and color, psychological, and visual. In particular, in recent years, awareness of health concerns, so he appeared breathable, comfortable, and health care, etc., and in stretch-type, the material on the soles, the processes are done on the leisure-oriented. Allow consumers to fully experience the casual charm brought.
Shishi City, Fujian Fusheng Shoes & Garments Co., Ltd. Executive Vice Chairman Wood Linsen Zhang Xiao their:
Shishi City, Fujian Fusheng Wood, executive vice-chairman Zhang Xiao Linsen Shoes & Garments Co., Ltd. is building its casual shoe industry clusters in the rationale for a simple set:
Casual shoes development is consistent with market demand products, while companies have the ability to reduce production costs, as well as proprietary product development, application, etc., will eventually move toward self-developed patented products research and development. It can pull the development of a regional footwear, such as: shoe manufacturing enterprises will enhance the sense of competition, will develop a research and development efforts. It can bring talent competition, talent competition and promote the talent system, updates, technology and management updates, and then there is the channel network of the competition, international trade rules to learn all the conditions for regional development, which is fully in line with market strategy-oriented.
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At present, China has become the world's largest producer of casual shoes, casual shoes, the world's total output of about 60%. As the country's manufacturing base, one of the three casual shoes, casual shoes, Quanzhou, the rapid development in recent years, there are more than 400 production enterprises, the city's total footwear output value of nearly 20%. Casual Shoes products more in order to craft elegant, unique, development trends and other characteristics closely follow the well-known domestic and emerged wood Linsen, wealth and birds, special-step production of a batch of key enterprises casual shoes.
The experts pointed out that the shoes casual shoes will be the development of a new pivot and lions have a complete industrial chain and leisure footwear apparel industry as support the development of more favorable conditions for casual shoes, competitive advantage more pronounced. Shishi casual shoes industry should focus on comfort, followed closely on the basis of fashion, to further increase the technological content of products and functionality, both at home and abroad to create a well-known brand of casual shoes.
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