Sketch Card Mickey
September 2nd, 2007 | 
Author: Sketch Card Mickey Currently For Sale On eBay
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 Woodstock Generation Dual Sketch CARD BY MICKEY CLAUSEN US $27.00
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 Woodstock Generation Dual Sketch Card by MICKEY CLAUSEN US $27.00
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Sketch Card Mickey
I Hate My Logo! What You Should Get For Your Money and Why.
This is not a how-to design a logo. This is a guide to educate
you on how an experienced designer can help you through a
project whose outcome you will need to live with for years.
Learn how greatly the symbolic significance of your corporate
identity can impact your business. To say anyone can design a
logo is to say anyone can design a 53 story high rise. Here are
some key lessons that will tell you if you're choosing the right
architect for your corporate identity!
Simple Definition- On The Surface
A logo design is composed of one or more elements of shape,
type, and thematically chosen colors. In a glance, it conveys a
substantial amount of information to the viewer, much in the
form of short gut feelings that aren't vocalized —good,
hesitant, authoritative, dignified, classy, upscale, expertise,
cheap...the list is endless.
Your logo is a symbol that will stand on every piece of printed
or electronic collateral for at least the next 10 years.
Remember that thought. Changing your logo in a year because you
don't like it breeds confusion and mistrust that spreads like
weeds within your audience. Many people over look that fact when
they have a logo designed from the Internet for $25.
Your identity is an extension of your business that communicates
visually, through appearance, and emotionally, through
symbolism. Curtailing or ignoring thought, revision, and growth
in the design process will hurt your finished product and
corporate image. A good graphic artist will lead you through the
design process. He or she will help visualize your company as
the world sees you.
"I'm not creative," "I can't draw," "Make it green cause green
is my favorite color and I'm the boss and it's my logo!" If you
find yourself thinking along these lines, you're pretty normal
so don't worry! If your passion and talent lie in matching the
perfect violin to a young blossoming talent that walks into your
music store, you're probably not going to do your own corporate
tax returns.
Tax returns are done every year. Your logo, the heart and soul
of your business is created once. It's part of you, and is the
face of your business the world will see. Let a graphic artist,
whose own passion is design, help you with what they do best.
It's well worth the investment. Let's look at why...
In the following we'll discuss some obvious and not so obvious
things a logo communicates and illustrate by examples you'll
recognize. You will have a greater understanding of how much
power your little icon can potentially have.
Logos: The Obvious Characteristics
From a usability and visibility standpoint there a several key
factors that must be built into the design. Your logo must be
clear and simple enough that it does not lose meaning when
reproduced at different sizes, specifically smaller. If it is
too cluttered and muddy on your business card your first
impression will be a disappointment to a potential client.
It must not lose meaning when reproduced in one color. The
Internet and online marketing let you produce things in blazing
colorful glory without extra cost. However, don't forget those
equally important other places your logo will be seen like
packaging, shopping bags, faxes, Xeroxes, newspapers, business
cards, brochures and letterhead. Those are important items in
building brand loyalty and recognition to your product. If they
don't look sharp, neither will your image, and neither will your
sales.
Logos: The Quiet, Harmonic Subtle Qualities Often
Overlooked
Your logo is a symbol of your company's ideals, practices and
missions. A well-developed, carefully sculpted logo can inspire
vision, stability and comfort. Your image can make a viewer feel
he or she is in the best, most experienced hands. With this
visual interaction you are building a trust with your audience.
Instill trust and a solid foundation
A logo can build trust and credibility. When you see a company's
logo, even briefly, you feel something. That something can make
you uneasy and worried about what you'll get for your money, or
it can make you feel safe. How about McDonald's? (Fat grams and
calories aside for a moment), when you see the Golden Arches,
most people think good, fun,
always-know-what-to-expect-even-in-a-strange-land hamburger. If
you are lost in a foreign country, sighting the McDonald's Logo
creates a sense of familiarity and relief.
How about a black circle with two little circles on either side,
toward the top. Mickey. (Yes, that might make some mom and dad's
feel faint at the ticket prices), but beyond that, there's an
unparalleled, magical feeling of childhood, laughter and joy.
What powerful emotion from three, joined, black circles that
transcends language and culture.
If we say your logo is a symbol, by definition it represents the
heart and root system of your company. The ultimate goal is for
your audience to feel and understand your business on an
emotional level and remember it. Sometimes logos can have an
abstract relationship, sometimes right in your face. Either way,
they must make sense and uniquely tie into your business. If you
buy a pair of sneakers with a swoosh on them, do you have any
doubt that they will wear out too soon, be uncomfortable, or a
waste of money?
Show you are proactive and visionary
Say you're in the market for a luxury car. You are probably less
worried about the obnoxious sales people and more attune to
advertising you've seen. Which companies immediately come to
mind when you think of precision, perfection and technological
achievement?
Logos like Jaguar, Mercedes, or BMW convey enough inherent sense
of forward thinking that they can appear as the only element on
a billboard. There is a confidence you're in a class of superior
engineering, advanced technology, and luxurious style compared
to low and mid range automobiles. And even more intriguing, if
you're an owner or in the market for one, doesn't seeing that
particular logo reinforce those ideals to you? How can a little
silver kitty on the front of a hood evoke such deep emotional
reactions?
Portray confidence and expertise
Calvin Klein, Ralph Loren, and Coca-Cola are recognizable from
across a room. With each, you know purchased products are
consistent in quality. I'd suggest the most obviously confident
is Calvin Klein. But it works, doesn't it? The smell of CK
cologne might trigger a good (maybe bad!) memory for you. Who in
real life is more confident than the perfect underwear models
that seem to be in endless production? If they don't radiate
self-confidence to that corporation, I'm at a loss for what does!
People will argue Coke is better than Pepsi or vice versa. It
really doesn't matter because both are regarded as the best cola
drinks made. Either one far surpasses any of the knock off
brands. They are experts in their field. So how does a designer
create an image like these for your company?
How does a designer begin? Every creative professional has his
or her own methods, but the initial premise and ultimate journey
is the same.
Design Is A Process
Research
It is impossible to find parallels of symbolism and create a
logo identity without learning about the company, interacting
with its employees, understanding the products and services, and
examining the competition.
Here a designer starts to understand what ideals the corporate
image must convey and what makes the company unique. Now, how to
communicate those thoughts, feelings, and ideals onto paper.
Brainstorming/Draft
I usually carry a small tablet around with me when I'm working
on a logo design. I sit at lunch, at red lights, and through the
day sketching, scribbling, jotting down thoughts that pop into
my head. These aren't anything for show, but quick ideas that
usually springboard to new ones. Eventually one common thread
stands out and I'll extrapolate some tighter focused ideas
around that theme.
Revision
This is the most important process of design. This is where
shapes and words combine into life. Here is where ideas evolve
into concrete concepts. These concepts are further reworked,
poked and prodded, transformed into more detailed, individual
entities. A new idea may still enter into the mix, but results
become much more refined and defined.
At a point when gut instinct and some outside opinions say,
"That's a keeper!" I'll present the top three concepts to the
client. I may offer some thoughts about color or other added
aesthetic enhancements, but I'm more interested in conveying the
underlying meaning of the symbol, and how I think it would speak
to an audience and drive the company forward.
Conclusion
I strongly suggest you let an experienced designer help you with
your logo development. It's not unreasonable to pay several
thousand dollars for a design. That design should, however, take
more than two days to develop and a lot of interaction and
explanation! But you have to live with the results and they
should be nothing less than great.
When interviewing several graphic artists, ask them how they
develop a logo. What steps do they take? Their way might be a
bit different than this article, but the general thought should
be the same. You're business is probably your most valued
investment. Help the world believe that too by having a logo
that conveys it.
Name recognition, building trust, and brand loyalty take time.
All of the companies talked about were new once too. And, all
are innovators with their own unique, wonderfully expressive
faces to the world.
About the Author
John Krycek is the owner and creative director of theMouseworks.ca. Read
more articles on the insights and secrets of web design and development and search
engine marketing in easy, non-technical, up front English!
SP Blog - Catching Up and Sketch Cards
Sketch Card Mickey Currently For Sale On eBay.
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Woodstock Generation Dual Sketch Card by MICKEY CLAUSEN US $27.00
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Woodstock Generation Dual Sketch CARD BY MICKEY CLAUSEN US $27.00
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Woodstock Generation Dual Sketch Card by MICKEY CLAUSEN US $27.00
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By 1939, when the earliest films in this collection were made, Mickey Mouse was the most famous cartoon character in the world. The unsuccessful hunter in "The Pointer" (1939) and the irrepressible magician in "The Sorcerer's Apprentice" (1940) rank among his finest performances... |
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